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The Ice Bucket Challenge - water wastage and hypocrisy

There is a craze sweeping the world at the moment, filling newspapers and ‘going viral’ on the internet.

For anyone who has been living in a cave for the past two months I am talking about the ‘ice bucket challenge’ - the latest thing to be seen doing.

A simple theory, it involves filling a bucket with water and tipping it over your head, preferably with a camera pointed in your direction.